One email does not fit all. Use Campayn's advanced tools to divide your contacts into distinct or overlapping subgroups. Email segmentation improves your engagement metrics by targeting your content to the subscribers who care about it most.
Segment your contacts into similar groups to target more relevant email and newsletter content to your subscribers.
With Campayn you can create unique email segments or start with the following popular email segments other marketers use. Here are some popular ways to segment contacts.
Opened my email, Opened any email, Clicked link in last email, Clicked link in any email, Didn't open last email, Didn't click in last email
Contains, Does not contain
Equals, Does not equal, Before, After
Confirmed, Unconfirmed, Unsubscribed
Country, State/Prov, City
Contains or does not contain and custom data you have added
Related support topics:Can I segment my list?