Email Segmentation

Segment your contacts into similar groups to target more relevant email content to your subscribers.

One email does not fit all. Use Campayn's advanced tools to divide your contacts into distinct or overlapping subgroups. Email segmentation improves your engagement metrics by targeting your content to the subscribers who care about it most.

Email Segmentation

Segment your contacts into similar groups to target more relevant email and newsletter content to your subscribers.

With Campayn you can create unique email segments or start with the following popular email segments other marketers use. Here are some popular ways to segment contacts.

Gender

Male, Female

Email Activity

Opened my email, Opened any email, Clicked link in last email, Clicked link in any email, Didn't open last email, Didn't click in last email

Email address

Contains, Does not contain

Date Added

Equals, Does not equal, Before, After

Consent

Confirmed, Unconfirmed, Unsubscribed

Location

Country, State/Prov, City

Custom Field

Contains or does not contain and custom data you have added

Related support topics:

Can I segment my list?